Jeff Rehling is a principal at Edgewood Consulting Group, a sales and marketing strategy and implementation firm that provides thought leadership in shopper insights, shopper marketing and category management for the consumer packaged goods industry. Rehling has more than 20 years of marketing, sales, business development and strategic consulting experience across a diverse group of manufacturers and brands. In his current role, he manages sales, marketing and business development leadership initiatives for several Fortune 500 companies, including Johnson & Johnson, Merck Consumer Care and Novartis Consumer Health. Other active clients include Crayola, Keurig and Kraft Foods.